Areas of Expertise: Engagement, Communication, Messaging, Copywriting
Life Motto: If in doubt, just smile and wave
Alistair is Minerva’s resident wordsmith. Drawing on his experience both in business and in creative agencies, Alistair works with clients to influence attitudes and inspire action through clear, compelling communication. He’s fascinated with the power of words to shape how people think, feel and behave, and has honed this skill in the context of strategic and creative engagement projects for global businesses and well-known brands. When all’s said and done, he loves seeing people and organisations bring out the best in each other.